Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 WestRock Recognized for Excellence in Merchandising Displays - Ink World Magazine

What are you searching for?

Sign in
Industry News, Printers News

WestRock Recognized for Excellence in Merchandising Displays

Company receives 6 Awards at annual Design of the Times competition.

Author Image

By: Anthony Locicero

Copy editor, New York Post

WestRock was recognized at the Path to Purchase Design of the Times Awards with six awards for excellence in merchandising solutions, including two platinum awards, the most of any entrant.

 

The Coca-Cola 4×4 Iconic Permanent Endcap produced for The Coca-Cola Company received a platinum award for Best Shopper Experience. 

 

This award celebrates the program that most effectively enhances the shopper experience by providing entertainment, visual enhancements, navigational assistance or other physical improvements to the retail environment.

 

The Colgate Target Optic White Advanced Endcap produced for Colgate Global Design & Colgate Palmolive received a platinum award for Best Shopping Solution. This award celebrates the program that most effectively delivers a tool that simplifies, quickens or otherwise improves the act of shopping.

 

“The WestRock Merchandising Displays team consistently delivers insights-led, shopper-centric solutions that provide true value for our customers,” said Rick Parris, senior VP of Merchandising Displays, WestRock. “I am grateful to the Path to Purchase Institute for recognizing our work and proud of our team members for their continued excellence in designing and executing innovative merchandising solutions.”

 

Winners:

  • Coca-Cola 4×4 Iconic Permanent Endcap for The Coca-Cola Company – Platinum, Best Shopper Experience;
  • Colgate Target Optic White Advanced Endcap for Colgate Global Design & Colgate Palmolive – Platinum, Best Shopping Solution;
  • Coca-Cola Gingerbread Brand Wall for Swire Coca-Cola – Finalist, Best Collaborative Program (Retailer-Manufacturer);
  • GLEEM Pallet Display for Procter & Gamble – Finalist, Best Brand Building Program;
  • Native Bathtub Endcap for Native Cos – Finalist, Best Merchandising Solution;
  • Walmart Monster Jam Launch Dump Bin for Spin Master Ltd – Finalist, Best Sales Driving Solution (Entered By Saatchi & Saatchi X; Produced by WestRock)

 

Add us as a preferred source on Google

Get the latest Ink World magazine news, insights and analysis in your Google Search and AI experiences.

Add Ink World magazine as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters